SAMPLING
Thor

Lifexpo 2023

SAMPLING – Thor

Life Expo 2023 “Savage Soul

CUSTOMER

Thor

LOCATION - EVENT

Luxexpo The Box

DEVICE

1 Cargo bike
1 Mobile display
Specific point-of-sale advertising
5 multilingual hosts

CUSTOMER OBJECTIVE(S)

Promotion and distribution of Thor products

LIFEXPO 2023, the THOR Vikings were there!
For the “Savage Soul” edition, the CD PUB Vikings invaded Lifexpo with the mission of representing the THOR brand… those famous nicotine sachets that replace cigarettes 👉 www.thorsnus.com
A stand that didn’t go unnoticed! Thanks to original, designer communication media: carpet, mobile display, promotional counter and a magnificent branded scooter…

Our hosts and hostesses represent the brand at all festive events, kiosks and petrol stations in Luxembourg. “Fear nothing”, a Viking fears nothing!

The aim is to make the brand known to the general public and convey a dynamic, modern image. Samples of different flavors were handed out to the day’s visitors so they could test these famous nicotine sachets on the spot.

To maximize the stand’s visibility and attract visitors, a magnificent three-wheeler was transformed into a Drakkar, complete with a special display: mobile poster, carpet, counter, totem…

Develop your reputation!