Big Newspaper
Make your mark, create a buzz!
Often unknown because it is still little used, “Le Grand Journal” or “Journal Géant” is a street marketing concept in its own right. In fact, it meets all the required criteria: Originality + Visibility + Strong impact + Proximity + Economical.
The Grand Journal offered by URBAN PUB is 1.5 m wide by 1 m high to provide maximum visibility for your promotional messages. Personalized and presented on a double page, your messages will be seen from afar to attract the attention of the public.
And the hostesses or hosts who read the Grand Journal have their role to play… Positioned in strategic and often unusual places… they pretend to read them to arouse the curiosity of passers-by. Well briefed on the action, the hostesses will inform people about the objective of the operation. To maximize the impact of the operation and the “Buzz” effect , we recommend a minimum team of 4 hostesses, ideally with a specific dress code or outfit bearing the image of the brand.
The impact of this concept is even more effective when it is relayed by an action of distribution of flyers/leaflets, goodies or even with a fun animation. This allows you to leave a trace of the operation and retain the loyalty of the targeted audience .
An “All-inclusive” formula : URBAN PUB takes care of everything! Design and printing of the Grand Journal, setting up hostesses, team briefing, field supervision, etc.
Visibility
Thanks to their enormous size, our Bulletins and therefore your advertising messages won’t go unnoticed. Visibility guaranteed!
Make the ``Buzz``
With a team of 4 or 5 hosts and hostesses, positioned in unusual places, you’ll arouse the curiosity of passers-by and leave a lasting impression!
Proximity
Our hosts and hostesses operate in strategic high-traffic areas, defined with the customer, to reach the greatest number of potential targets.
