STREET MARKETING IN LUXEMBOURG: 7 SUPPORTS TO STAND OUT WITH URBAN PUB

Today, the marketing landscape in Luxembourg is witnessing a significant change, where traditional approaches are giving way to more creative, interactive and eco-responsible strategies. This metamorphosis is part of a dynamic where Luxembourg companies aspire not only to increase their visibility, but also to distinguish themselves in an increasingly competitive commercial environment. Faced with the saturation of traditional communication channels, local actors are now turning to innovative and environmentally friendly methods to generate public interest.

In this context, street marketing is emerging as a particularly effective solution for Luxembourg companies seeking to navigate this new marketing ecosystem. By investing in street marketing campaigns, companies can take advantage of the immersive and concrete nature of this advertising practice. By appropriating strategic public spaces, they have the opportunity to directly engage their target audience in memorable experiences. At the same time, street marketing allows companies to promote their products or services in an ethical and sustainable way because the materials used are generally durable, recycled or reusable.

"STREET MARKETING IS EMERGING AS A BOLD AND INNOVATIVE STRATEGY, TAILOR-MADE TO CAPTIVATE AN AUDIENCE OPERATING IN AN URBAN ENVIRONMENT.
(Yoann Amodeo – Co-Manager URBAN PUB)"

With this in mind, CD PUB has developed its Street Marketing service over the years to offer more comprehensive and, above all, more effective actions. Our commitment is reflected in the constant search for new media, always guaranteeing more originality and diversity. A year ago, we took the initiative of launching the site www.urbanpub.lu , specifically dedicated to Street Marketing in the Grand Duchy. Interestingly, a complete overhaul was carried out at the end of 2023 due to the large number of customer projects brought to fruition.

ORIGINAL MEDIA TO STAND OUT

Each support offered by URBAN PUB has its own specificities and functionalities, and the selection of these will depend on your needs and the nature of your event.

The advertising bicycle: as a mobile display, the advertising bicycle brings an original, sustainable and interactive dimension to the world of outdoor advertising, offering companies a creative way to reach their target audience while highlighting their commitment to the environment. Learn more…

The scooter : the scooter represents a versatile, personalized, ecological and practical solution for companies seeking to take advantage of a mobile and visible presence in urban environments. Its integrated box makes it easier to transport promotional items, flyers or even treats… which can be easily distributed by our hosts and hostesses. Learn more…

The Gripper Machine : its main advantage lies in its ability to attract the public’s attention in a fun and interactive way. It acts as a real entertainment/attraction during your private events, team building, conventions or others; an entertaining activity that will take visitors or your guests back to their childhood and the atmosphere of funfairs. Learn more…

The digital backpack : the digital backpack offers a modern, mobile and interactive approach to the digital distribution of your advertising messages, maximizing brand visibility and capturing audience attention in dynamic environments . We then speak of a DOOH (Digital Out Of Home) device. Learn more…

The Ball/Ticket Machine (The Twister) : by opting for the Twister, you will convey the image of a dynamic and up-to-date company, but it is also and above all one of the best interactive street marketing tools because it attracts attention and engages your audience in any scenario or context (With Data collection). Learn more…

The Mascot: mascots are often associated with positive, fun and friendly connotations. They can help create a positive atmosphere and identity around a brand, a product or an event, which can favorably influence consumer perception. Learn more…

The Big Newspaper: due to its impressive size, the Grand Journal offers exceptional visibility and a strong visual impact to your promotional messages, the possibility of storytelling, strong engagement from the public and a lot of originality. The use of this medium is ideal for relaying your promotional offers in the field and generating traffic in stores. Four or five hosts posted in strategic locations and it’s a buzz! Learn more…

In addition, we provide you with hostesses, via the company CD PUB, to enhance your brand image during your events. They act as true ambassadors of your brand and effectively relay the operation on the ground: they inform passers-by, distribute flyers or prospectuses, offer promotional items or gifts of all kinds… Indeed, it is important to leave a trace concrete action of the operation to the participants, who will better memorize the message delivered.

In conclusion, street marketing is emerging as a bold and innovative strategy, tailor-made to captivate an audience operating in an urban environment. Through its unconventional creativity, it offers brands the opportunity to stand out in a saturated advertising landscape, creating memorable connections with their audience. The eco-responsible dimension of street marketing also offers the opportunity to communicate your environmental values to your customers and prospects, thus positioning your company as an actor committed to a CSR (Corporate Social Responsibility) policy.

The undeniable benefits of street marketing lie in its ability to generate a compelling visual impact, encourage active audience engagement, arouse positive emotions and, ultimately, drive sales. By opting for this approach, companies can not only position themselves in a distinctive way, but also create unforgettable experiences.

STREET MARKETING IN LUXEMBOURG: 7 SUPPORTS TO STAND OUT WITH URBAN PUB

ORIGINAL MEDIA TO STAND OUT

If you too would like to take full advantage of this advertising strategy and benefit from in-depth expertise and professional execution, let us know!

WORKING TOGETHER!

Depending on your needs, we’ll work with you to define the most appropriate media for your project.

ORIGINAL MEDIA TO STAND OUT

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If you too would like to take full advantage of this advertising strategy and benefit from in-depth expertise and professional execution, let us know!

WORKING TOGETHER!

Depending on your needs, we’ll work with you to define the most appropriate media for your project.