CNS - Caisse Nationale de Santé

Social Security entities are moving!

MOBILE DISPLAY – CNS (Caisse Nationale de Santé)

The Social Security entities are moving!


CNS – Caisse Nationale de Santé


Luxembourg city center and train station


1 Cargo bike
1 Mobile display
2 multilingual hosts


Inform citizens of CNS’s change of address

Since June 5, 2023, social security institutions and administrations (CNS, AEC, CMSS, CCSS, AAA) have moved into the new Cité de la sécurité sociale at 4, rue Mercier in Luxembourg-Gare, where they welcome policyholders. It replaces the old building in Hollerich. The new premises feature more welcoming counters and a 220-seat waiting room. Accessibility is improved by the proximity of the station and the provision of parking spaces for people with reduced mobility.

The campaign, conceived and deployed by the YOU agency, benefited from a substantial media plan, in print, TV, outdoor, radio and online. All that remained was for the campaign to be relayed on the ground for local communication with citizens.

Street marketing, and more specifically mobile billboards, lent itself perfectly to the task.

We therefore opted for a personalized scooter with a mobile display, to relay the action in the field and gain visibility and goodwill.

Why the scooter? Not only is it stylish, because it’s customized in the CNS colors, it’s also an original and practical communication tool.

The mobile function of the three-wheeler has enabled us to take over high-traffic areas such as the Place d’Armes or the Gare de Luxembourg, and its box to carry flyers and balloons…

For local communication!