CUSTOMER
Orange Luxembourg
LOCATION - EVENT
Kirchberg Shopping Center
DEVICE
5 Big newspapers
Distribution of donuts
7 hosts/hostesses
14h visibility
Specific dress code
CUSTOMER OBJECTIVE(S)
BOOM Orange package promotion.
The aim of the operation was to generate traffic in the Orange shop at the Kirchberg Shopping Center to mark the launch of the BOOM package: limited edition 5G package: 50GB, unlimited calls and SMS for just €20/month! An exceptional no-obligation offer valid until June 12…
BIG NEWSPAPER
Orange Luxembourg
Orange “BOOM” package promotion.
At the time, Orange Luxembourg was looking for an original, high-impact medium to promote its “BOOM” package in Orange boutiques in Luxembourg.
To accompany the action, a distribution of Donuts in the Shop was planned, as well as a freestyle soccer demo and animation in the mall. So we had to offer a medium for communication that was local, original and, above all, impactful.
In the end, the operation was a resounding success, boosting in-store sales and, above all, making a lasting impression thanks to this original, eye-catching medium.
Make an impression, create a buzz!