MOBILE DISPLAY
Decathlon

"Back to school at fair-play prices"

MOBILE DISPLAY – Decathlon

Back to school at fair-play prices!

CUSTOMER

Decathlon

LOCATION - EVENT

Place d’Armes
Luxembourg City

DEVICE

3 Mobile displays
3 multilingual hosts
Branded dress code

CUSTOMER OBJECTIVE(S)

Promotion of the “Back to School” campaign

Decathlon goes Comm all the way!
What could be better than a high-impact street marketing campaign to get your message across as close as possible to your target in defined catchment areas? And create a buzz…
Decathlon City, for example, opted for our “advertising bikes” to highlight its back-to-school promotional campaign.

MOBILE DISPLAY
Decathlon

Back to school at fair-play prices!

For this street marketing campaign, 3 advertising bicycles were deployed to spread the message as close as possible to the defined target?

Passers-by received a €10 voucher valid at Decathlon City by scanning the QR Code on the mobile display.

A visibility campaign that boosted traffic in the Decathlon City store for the back-to-school season.

For local communication!