CUSTOMER
Thor Nicotine Pouches
LOCATION - EVENT
Diekirch Cavalcade
DEVICE
2 Digital backpacks
2 Hosts
Sample distribution
Specific dress code
1 survey tablet
CUSTOMER OBJECTIVE(S)
Promoting the THOR brand
Inspired by Norse mythology, the Vikings and their legendary herbal drinks, Thor nicotine sachets are an oral smokeless nicotine product: the on-the-go solution for getting your nicotine fix anytime, anywhere. Made in Luxembourg. “Fear nothing”, a Viking fears nothing!
Our Vikings’ mission? Sample distribution, product information, surveys and a competition relayed via our digital backpack…
Our Vikings’ mission? Sample distribution, product information, surveys and a competition relayed via our digital backpack…
DIGITAL BACKPACK
Thor
55th Diekirch Cavalcade
The aim of this activation was to promote Thor products to the general public by distributing samples, and to find out how the brand was perceived via a tablet survey.
To arouse curiosity and optimize the rate of engagement of participants, we had to rely on theatricality: Viking outfits, a digital backpack with a promotional video, a basket with nicotine sachet samples…
At the same time, the day’s visitors could also take part in a competition to win two concert tickets at Den Atelier. How? By scanning the QR Code on the video redirecting the user to the Thor instagram account, the user had to like a post and follow the Thor account for a chance to be drawn.
Interactive and original communication