MOBILE DISPLAY
Rockids - Nurseries & Day Homes

Immediate boarding for the start of the school year!🚀

MOBILE DISPLAY – Rockids Nurseries & Day Homes

All aboard for back-to-school!

CUSTOMER

Rockids Crèches & Foyers de jour

LOCATION - EVENT

Luxembourg municipalities: Dudelange, Strassen, Mamer…

DEVICE

1 Cargo bike
1 Mobile display
2 multilingual hostesses
2 touch tablets

CUSTOMER OBJECTIVE(S)

Encourage pre-registration for the new school year.

“Embarquement immédiat pour la rentrée” is the slogan of this original street marketing campaign for the Rockids Group’s day nurseries and day care centers.
CD PUB astronauts assigned by the Rockids group to promote the group’s reception points and optimize pre-registrations for the new school year.

“VISIBILITY” objective for the CD PUB astronauts assigned by the Rockids group: survey, information, delivery of a practical “early childhood” guide…

How did it work? With a high-impact street marketing campaign: personalized scooters and mobile posters, tablets to relay the survey, and astronaut suits.

All the ingredients were there to maximize the theatricality and the BUZZ effect!

For local communication!