CUSTOMER
Press & Books
LOCATION - EVENT
Luxembourg station
DEVICE
1 Cargo bike
1 Mobile display
1 Digital backpack
2 multilingual hosts
CUSTOMER OBJECTIVE(S)
Communicate the opening of the new Shop (36 Place de la Gare).
Opening of your new “Press & Books” store in the station center!
On July 14, the market leader in German station bookshops inaugurated its new store in the Accinauto building – 36 Place de la Gare.
And to announce the event and promote the outlet, there’s nothing like a high-impact street marketing operation: mobile billboard, personalized scooter, digital backpack, distribution of treats…
On July 14, the market leader in German station bookshops inaugurated its new store in the Accinauto building – 36 Place de la Gare.
And to announce the event and promote the outlet, there’s nothing like a high-impact street marketing operation: mobile billboard, personalized scooter, digital backpack, distribution of treats…
Lots of prizes to be won! Passers-by scanned the QR Code on the screen to take part in a digital “Wheel of Fortune” game and collect their winnings at the boutique.
At the same time, our hosts, equipped with baskets, offered the day’s travelers treats and goodies to attract people and create a buzz around the action. Flyers announcing the opening and offering free admission were also distributed.
The P&B-branded three-wheeler on site was used to store merchandise and flyers: mobile and practical!
A street marketing campaign in 2 acts for even greater impact and to boost brand awareness.
A street marketing campaign in 2 acts for even greater impact and to boost brand awareness.
For local communication!