CUSTOMER
Eltrona
LOCATION - EVENT
Luxembourg station
DEVICE
1 Velo cargo
1 XL mobile display
4 multilingual hosts
2,500 roses
CUSTOMER OBJECTIVE(S)
Creating a special experience that reflects Eltrona’s commitment to each individual.
The month of February is often synonymous with love and affection, especially thanks to February 14, which celebrates Valentine’s Day!
For Eltrona, Valentine’s Day is a moment that deserves to be celebrated, as it shows our consideration for our customers and, more generally, for the whole community.
For Eltrona, Valentine’s Day is a moment that deserves to be celebrated, as it shows our consideration for our customers and, more generally, for the whole community.
Eltrona cares about the quality of the service it wants to offer, as well as the consumer experience. With this in mind, Eltrona has organized a special Valentine’s Day event!
– A way to positively impact daily life and strengthen ties
– An initiative that’s more than just a celebration of romantic love
– Sharing special moments in a warm atmosphere.
For the occasion, 2,500 roses were distributed on February 14 at Luxembourg Central Station, between 6:30 and 9:30 am.
Customized tricycle for storing roses, mobile display to maximize visibility and ambassadors dressed in pink K-way for easy identification…
2,500 roses were distributed to the day’s travelers, with the chance to enter the GiGA Valentine’s Day competition for a chance to win a day’s shopping worth €500 (thanks to the QR Code on the rose).
For local communication!