CUSTOMER
Moovijob.com
LOCATION - EVENT
Kirchberg district and city center
DEVICE
1 cargo bike
2 Mobile displays
1 digital backpack
3 multilingual hosts
CUSTOMER OBJECTIVE(S)
Relay the “I love my Job!” poster campaign to the field.
Since October 2022, Moovijob.com has launched a major communication campaign entitled “I love my job 😍” with the aim of conveying a message of love, benevolence and positivity in an often gloomy field: the job search.
Renewed in 2024, the campaign on 14/02 will have a special flavor this year, contrasting with an ambitious poster campaign signed Moovijob.com: “I hate my boss, my job, my colleagues”. The famous Moovijob.com smiley “😍” is then hijacked: “😭”.
From February 13 to 26, a major poster campaign in Luxembourg City.
In 2024, what better way to celebrate love for your future job than on Valentine’s Day?
A street marketing campaign featuring Luxembourg’s No. 1 job board, which took place in the Kirchberg district and in the city center.
Mobile signage, personalized scooter, digital backpack… all the ingredients were there to make sure you didn’t go unnoticed!
Passers-by went home with an Anti-Stress Heart and the chance to win a night for 2 at Urspelt Castle.
For local communication!