CUSTOMER
Red Bull
LOCATION - EVENT
Universities Esch-Belval
DEVICE
2 Multilingual Stewardesses
Dress Code Specific
Sample Backpacks
2 RedBull Mini
CUSTOMER OBJECTIVE(S)
Distribution of free cans to students.
Since March 2023, CD PUB has become a brand ambassador for Red Bull Belgium, particularly in the sampling area.
On board the famous Mini bearing the brand’s image, our hostesses travel around Luxembourg near universities to distribute free RB cans to students.
On board the famous Mini bearing the brand’s image, our hostesses travel around Luxembourg near universities to distribute free RB cans to students.
For our first action, it was to distribute Red Bull Classics and Sugarfree cans near universities in the Belval district – To stay in shape and because it tastes good!
The objective of these sampling operations is to acquire new consumers, targeting 18-24 year olds who tend to have an active lifestyle and are therefore likely to feel a need for energy.
Equipped with their backpack of samples, our hostesses went to meet the students to offer them ice-cold cans of Red Bull and recharge their batteries!
GROW YOUR NOTORIITY!