On the occasion of the World Cup, Eltrona wanted to create an immersive experience around the world of football in order to highlight its Internet and TV offers dedicated to the event. For this, a complete dramatization of the space was implemented with a GiGA shooting stand, a giant inflatable target, a football-inspired decor including grass, balloons and stands, as well as the presence of two multilingual hostesses responsible for welcoming and accompanying visitors. This staging made it possible to naturally attract the attention of passersby, to generate traffic around the stand and promote exchanges with the teams present on site. By offering a fun and participative animation, Eltrona was able to create a friendly and memorable moment for visitors, thus strengthening proximity with its customers and improving brand recall.

The operation also made it possible to collect qualified data from participants and people interested in the proposed offers, thus offering Eltrona the opportunity to continue exchanges after the event as part of future commercial actions. Finally, the distribution of goodies related to the world of football made it possible to extend the experience beyond the animation and to further strengthen the visibility and impact of the campaign.