A festival is much more than just a musical event: it’s a true platform for brands looking to connect with their audience and create a memorable experience. From August 7th to 9th, 2026, URBAN PUB deployed several street marketing activations at the e-Lake Festival in Luxembourg, with a common goal: to transform brand visibility into concrete interactions with festival-goers.

For Rosport, our teams hosted a booth dedicated to showcasing the new electrolytic “Hy/dration on ice” ice creams, made with real fruit juices and available in five flavors.

On the Jägermeister side , a Bar team accompanied by our ball machines invited participants to try their luck to leave with goodies in the colors of the brand.

Finally, for e-Lake Festival, our fully branded tricycle crisscrossed the event to directly engage with the public and distribute the festival’s communication materials.

Three different approaches that illustrate the full power of experiential marketing and event-based street marketing: attracting attention in a busy environment, sparking exchange, promoting discovery and creating a memory associated with the brand.

At URBAN PUB, we design our brand activations as true field experiences, capable of bringing advertisers closer to their audiences through visible, mobile, interactive devices adapted to each event.