CUSTOMER
Orange Luxembourg
LOCATION - EVENT
Luxembourg Stadium
Soccer match “Luxembourg – Portugal
DEVICE
1 Mascot
2 Digital backpacks
3 Hosts
CUSTOMER OBJECTIVE(S)
Conveying a positive, creative image
Orange Luxembourg wanted to take advantage of the Luxembourg-Portugal match held on March 26, 2023 at the Stade de Luxembourg to organize a competition with a PlayStation5 to be won. The aim is to provide a special experience for the public on site.
DIGITAL BACKPACK – MASCOT
Orange Luxembourg
Win a PS5 for the Luxembourg – Portugal match!
The digital backpack was an obvious choice! Orange provided us with the promotional video that was to be shown on our screens, and for our part we designed an interactive game whose objective was to score the most penalties during the allotted time.
How? Simply scan the QR code on the video and fill in the associated registration form. Those with the highest scores were drawn to win a PS5.
How? Simply scan the QR code on the video and fill in the associated registration form. Those with the highest scores were drawn to win a PS5.
And to create even more visibility and excitement around the action, our “screen men/women” were accompanied by the “Orange” mascot: a winning combination!
In the end, the operation was a resounding success, with 1,800 scans and the associated data collected.
Interactive and original communication