CUSTOMER
The Storm Events
LOCATION - EVENT
Shopping Center Cloche d’Or
DEVICE
1 Gripper machine
1 Cargo bike
3 multilingual hosts
Distribution of flyers and sweets
7h visibility
CUSTOMER OBJECTIVE(S)
Promotion of the Life Expo “White Edition” event (Nov 17.18.19 – Luxexpo The Box) with the aim of optimizing attendance.
We took advantage of a space allocated to our customer in the Shopping Center Cloche d’Or mall to set up this promotional action. To generate traffic around the stand and create a buzz, we needed a comprehensive, high-impact street marketing campaign. The clip-on machine was the obvious way to generate traffic…
In addition, a scooter in the event’s colors circulated in the gallery, with flyers and goodies inside for distribution. Practical, original, visible and, above all, mobile!
Around 200 transparent capsules were placed in the machine, with the chance to win 1 day ticket or 1 drink for the event.
Around 200 transparent capsules were placed in the machine, with the chance to win 1 day ticket or 1 drink for the event.
2 hostesses were strategically positioned at the entrance to the mall to hand out flyers, treats and, above all, the famous tokens needed to try your luck at the pincer machine. As for the third host, he welcomed players near the machine and took advantage of the looooooong queue to promote the event by handing out flyers.
Le monde appelle le monde, the operation was a real success, with 7 hours of visibility and maximum visitor engagement, which should be seen throughout the 3-day event.
Attract and entertain your target audience!