CUSTOMER
Cloche d’Or
LOCATION - EVENT
Luxembourg train station and city centre
DEVICE
1 Cargo bike
1 XL mobile display
4 Multilingual hosts
3500 bags of sweets distributed
CUSTOMER OBJECTIVE(S)
Announce the arrival of the Tram in front of the Cloche d’Or Shopping Center.
Something is Tram in Cloche d’Or…
This is the slogan of the streetmarketing campaign created for the Cloche d’Or shopping center to announce the arrival of the tram in front of the shopping center. And easier travel!
– 15 min by tram from the city center
– 10 min by tram from the train station
This is the slogan of the streetmarketing campaign created for the Cloche d’Or shopping center to announce the arrival of the tram in front of the shopping center. And easier travel!
– 15 min by tram from the city center
– 10 min by tram from the train station
A street marketing device was deployed on the side of the station and city center for this occasion distribution of bags of sweets, a mobile display pulled by a tricycle (for the storage of sweets) … all branded with the image of the shopping center.
And to mark the occasion, the Cloche d’Or Shopping Center offers you the chance to win a €1,500 gift card.
How? By scanning the QR Code on the mobile/tricycle display to try to correctly answer a quiz.
An implementation carried out in partnership with the SMART Media & Digital agency.
Our hosts were tasked with informing visitors of the day about the arrival of the tram in front of the shopping center and encouraging them to play the competition organized by Cloche d’Or Experience.
To attract passers-by and maximize the buzz effect, bags of candy bearing the image of the shopping center were distributed.
Passers-by scanned the QR Code on our supports to take part in a “quiz” directly on their smartphone and try to answer the questions correctly.
FOR LOCAL COMMUNICATION !