MOBILE DISPLAY - DISTRIBUTION
Auchan

Celebrates its 30th anniversary

MOBILE DISPLAY, DISTRIBUTION – Auchan

Celebrates its 30th anniversary

CUSTOMER

Auchan

LOCATION - EVENT

Hamilius district
Auchan Kirchberg
Auchan Cloche d’Or

DEVICE

1 Cargo bike
1 Mobile dual display
Distribution of snacks
Field activities and contact with visitors

OBJECTIF(S) CLIENT

Highlight the 30th anniversary of Auchan Luxembourg before the official celebrations in October

As part of its 30th anniversary celebrations in Luxembourg, Auchan deployed a proximity campaign from March to October across several strategic locations: Cloche d’Or, Kirchberg and Hamilius. The device combined an advertising scooter, a mobile display and the distribution of snacks in the colors of the anniversary campaign.

Thanks to this regular presence over several months, Auchan has multiplied points of contact with consumers and created numerous opportunities for exchanges in the field. The distribution of snacks made it possible to establish direct and friendly contact with the public, while strengthening the brand’s image of proximity.

The repetition of activations in different locations also promoted campaign memorization. By meeting consumers throughout the year, Auchan has gradually placed the message of its 30th anniversary in the public’s mind and effectively prepared for the October celebrations.

The distribution of snacks helped to create a direct and warm contact with visitors. This friendly approach has fostered exchanges, generated numerous interactions and strengthened the closeness between Auchan and its customers.

Thanks to the association of advertising trikes, mobile signage and snack distribution, the 30-year-old campaign received high visibility. The repetition of activations over several months made it possible to permanently anchor the message in the minds of consumers.

Present from March to October in several strategic locations in Luxembourg, the operation made it possible to effectively prepare for the celebrations of Auchan’s 30th anniversary. This presence on the ground reinforced the notoriety of the upcoming anniversary and aroused public interest before the official festivities.

For local communication!