MOBILE DISPLAY - DISTRIBUTION
Eltrona

GIGA LOVE Valentine's Day 2026

MOBILE DISPLAY, DISTRIBUTION – Eltrona

GIGA LOVE Valentine’s Day 2026

CUSTOMER

Eltrona

LOCATION - EVENT

Luxembourg station, Cloche d’Or, Hamilius, Belval Plaza

DEVICE

3 custom cargo bikes
2 custom mobile displays
1 Gripper machine
1 Plinko
10 multilingual hostesses and hostesses,
2 rose replenishers
Specific dress code (ponchos)
10,000 roses

CUSTOMER OBJECTIVE(S)

To create a wave of tenderness and smiles while weaving a strong emotional connection between Eltrona and its customers

For Valentine’s Day 2026, Eltrona once again entrusted URBAN PUB with the management of the 3rd edition of the GiGA LOVE campaign, which has become an iconic street marketing event in Luxembourg. Specializing in street marketing campaigns in shopping malls and city centers, our agency deployed a large-scale field marketing strategy combining rose distribution, promotional activities, and qualified lead generation.

From dawn, our field teams took over strategic, high-traffic locations such as Luxembourg Station, Hamilius, the Cloche d’Or Shopping Center, and Belval Plaza, transforming public spaces into truly immersive brand experiences. A total of 10,000 roses, each accompanied by a QR code , were distributed, redirecting passersby to a dedicated landing page to participate in an exclusive contest.

This 360° marketing activation maximized the visibility of the €19.99/month internet offer for three months and reinforced Eltrona’s no-commitment positioning. Through a high-impact event setup, including branded cargo bikes, hosts and hostesses in brand colors, an experiential booth, and in-store activities, the campaign generated qualified traffic, strengthened brand awareness, and created a strong emotional connection with consumers.

More than just a distribution, this field marketing campaign demonstrated the power of street marketing to transform a commercial message into a memorable and performance-generating experience.

MOBILE DISPLAY – DISTRIBUTION
Eltrona

GIGA LOVE Valentine’s Day 2026

Deployed in high-traffic areas, this field marketing campaign fostered direct interaction with passersby. Human interaction and promotional distribution boosted engagement and participation in the contest. Each contact became an opportunity for visibility and conversion.

Installed in front of the Cloche d’Or Shopping Center, the GiGA LOVE rose wall created a spectacular and highly shareable focal point. This street marketing display boosted Eltrona’s visibility while generating foot traffic and engagement.

The claw machine, integrated into the interactive display, energized the experience and naturally drew visitors to the booth. Linked to the Valentine’s Day contest, it encouraged participation and generated qualified leads. An effective and engaging mechanic to extend engagement and boost sales performance.

For local communication!