CUSTOMER
Ice Watch
LOCATION - EVENT
Luxembourg Airport (Findel)
DEVICE
2 Digital backpacks
2 multilingual hosts
CUSTOMER OBJECTIVE(S)
Generate traffic to the pop-up store at the airport entrance.
During the month of August, a pop-up store featuring the Ice Watch brand was located at the entrance to Luxembourg airport to present their latest connected watches. Elegant, innovative watches offering an unrivalled experience, which you were able to try out while benefiting from the expert advice of the sales staff on hand.
For optimize impact action and be sure of generate traffic in terms of the pop-up store, we had to inform travellers of the day of the existence of this ephemeral corner and guide them through it. a mobile, dynamic and original medium the Digital backpack met all these requirements.
For optimize impact action and be sure of generate traffic in terms of the pop-up store, we had to inform travellers of the day of the existence of this ephemeral corner and guide them through it. a mobile, dynamic and original medium the Digital backpack met all these requirements.
Our guests walked through the airport aisles carrying a digital backpack with the brand’s promotional message.
The attractive design and high brightness of the screens attracted the attention of passengers, making the message visible even from a distance.
At the same time, for travelers in a hurry who didn’t have time to stop off at the pop-up store, an informative flyer on the Ice Watch range was distributed. Always with the aim of boosting brand awareness.
For original, interactive communication!