MOBILE DISPLAY – DIGITAL BACKPACK
Valorlux Asbl

Anti-littering campaign

MOBILE DISPLAY, DIGITAL BACKPACK – Valorlux Asbl

Anti-littering campaign

CUSTOMER

Valorlux Asbl

LOCATION - EVENT

Luxembourg City
House of Nature in Kockelscheuer

DEVICE

3 multilingual hosts
1 personalized tricycle
1 mobile display
2 digital backpacks
Specific dress code
Distribution of pocket ashtrays

CUSTOMER OBJECTIVE(S)

Awareness campaign on the impact of throwing cigarette butts in nature.

Urban Pub recently conducted a street marketing campaign with a strong ecological and social impact on behalf of Valorlux, in collaboration with the Environment Administration and the Water Management Administration. This third act took place in two key stages: in downtown Luxembourg and at the Maison de la Nature in Kockelscheuer, during the 2025 Nature Festival. The main objective? To raise public awareness of the disastrous consequences of throwing cigarette butts into nature or sewers, a seemingly harmless act with serious consequences for biodiversity and water quality.

Thanks to a comprehensive field communication system combining mobile displays on tricycles, interactive digital backpacks, and the distribution of pocket ashtrays by our trained, multilingual staff, we were able to capture the attention of passersby, spark discussion, and promote responsible behavior in urban areas. This outreach campaign is part of the national “THANK YOU!” program, which encourages everyone to become an agent of change.

At Urban Pub, we believe that committed street marketing is a powerful lever for conveying sustainable messages in living spaces, whether outdoors or in shopping malls.

Our three smiling and engaging hosts welcomed visitors, accompanied by our branded tricycle and mobile billboard. A strong visual presence, ideal for capturing attention during a busy event. Human and mobile street marketing: a winning combination for raising awareness in a natural environment.

To maximize the impact of the KFC opening at Belval Plaza, a delivery tricycle and mobile billboards were deployed in the streets. This mobile approach ensured optimal visibility, attracting the attention of passersby and generating curiosity around this anticipated event. This strategic choice helped strengthen KFC’s reputation among the local public.

Pocket ashtrays were distributed to participants who completed the quiz. A symbolic gesture, but essential to encourage the right reflex: tossing cigarette butts in the right place. These practical promotional items extend the campaign’s impact well beyond the event.

For local communication!