CUSTOMER
Luxlait, Le Moulin 1704, Chambre d’Agriculture Luxembourg
LOCATION - EVENT
Place Glacis
Luxembourg
DISPOSITIF
1 custom cargo bike
1 truck (stand)
1 Plinko
Multilingual hostesses
CUSTOMER OBJECTIVE(S)
Generate traffic while developing customer contact and data collection, through a fun and memorable experience
For the “Farm in the City” event, the Glacis in Luxembourg City was transformed into a vibrant hub dedicated to discovering the world of agriculture, designed as a fun and enriching outing for the whole family. The event aimed to allow visitors of all ages to learn more about farming, agricultural professions, and local products through a playful and accessible approach.
Throughout their visit, participants discovered various skills, learned about the origins of agricultural products, and interacted directly with the people involved. This immersive experience created an educational and interactive environment where everyone could learn while having a great time.In this context, Luxlait, Le Moulin 1704, and the Chamber of Agriculture wanted to showcase their products and expertise by fully embracing this spirit of sharing. The goal was to connect with the public , spark curiosity, and make their world accessible to everyone.The activation thus contributed to strengthening this overall experience by attracting visitors, promoting exchanges and leaving a positive, friendly and authentic image with the public present.
Throughout their visit, participants discovered various skills, learned about the origins of agricultural products, and interacted directly with the people involved. This immersive experience created an educational and interactive environment where everyone could learn while having a great time.In this context, Luxlait, Le Moulin 1704, and the Chamber of Agriculture wanted to showcase their products and expertise by fully embracing this spirit of sharing. The goal was to connect with the public , spark curiosity, and make their world accessible to everyone.The activation thus contributed to strengthening this overall experience by attracting visitors, promoting exchanges and leaving a positive, friendly and authentic image with the public present.
THEATRICALIZATION OF THE STANDS
The “Bauerenhaff an der Stad”
The personalized Plinko is an effective way to engage visitors at the booth. Its simple and attractive operation naturally draws them in, encourages participation, and generates immediate interaction. It transforms their time in the booth into a fun, friendly, and engaging experience.
The activation generated a steady flow of visitors around the stand, drawn by the dynamic nature of the tastings offered. This influx fostered interaction, creating a direct connection with the public and enhancing the on-site experience.
The distribution and tasting of products allowed for direct contact with visitors. This approach fosters interaction, facilitates product discovery, and strengthens the connection with the public throughout the event.
ATTRACT AND ENTERTAIN YOUR TARGET AUDIENCE!