Deployed over two days in areas with very high foot traffic , including Luxembourg Station and the Hamilius district, this street marketing action perfectly illustrates URBAN PUB’s expertise in field activation and local communication.

Our teams were tasked with engaging passersby, creating direct interaction with the public, and encouraging participation in the contest through a branded mobile campaign, including mobile displays, a custom tricycle, and interactive QR codes. Acting as true brand ambassadors on the ground, URBAN PUB staff provided entertainment, explained the campaign, distributed promotional prizes, and assisted participants throughout the experience.

This street marketing operation enabled Regie.lu to transform public space into an engaging medium, combining customer experience, lead generation and data collection, while strengthening the proximity between the brand and its audiences.