During Schueberfouer 2025, a must-attend event in Luxembourg, we had the privilege of supporting Orange Luxembourg in the implementation of an innovative and interactive street marketing program. Our mission was to create a memorable customer experience in the heart of the funfair, combining brand visibility, proximity to the public, and boosting customer relations.

To capture the attention of visitors, we deployed a tricycle strategically positioned at the entrance, a real eye-catcher to encourage passers-by to participate in the big Orange competition around the Livebox 7. Our hosts and hostesses, specially trained and equipped with connected tablets, accompanied each participant in their digital journey, guaranteeing a smooth registration to participate in a 100% winning online game 🎯 to try to win 2 years of Internet and numerous gifts 🎁

To enhance the emotional impact, iconic mascots Scott and Lammy joined the activation, creating a festive atmosphere and encouraging the creation of content shared on social media. Thanks to this turnkey solution, URBAN PUB enabled Orange Luxembourg to maximize its visibility, generate direct engagement, and anchor its local image through a high-value street marketing initiative.