MOBILE DISPLAY
Nespresso

New Lisbon Bica café!

MOBILE DISPLAY – Nespresso

New Lisbon Bica café!

CUSTOMER

Nespresso

LOCATION - EVENT

Luxembourg City, Nespresso store

DEVICE

1 multilingual host
1 advertising bike

CUSTOMER OBJECTIVE(S)

Increase in-store traffic and local visibility of the new Lisbon Bica café.

As part of the launch of its new Lisbon Bica coffee, the Nespresso brand called on our street marketing expertise to create a high-impact proximity campaign in the heart of Luxembourg City. The objective was twofold: to promote a free in-store coffee tasting to discover the new Lisbon Bica coffee, while generating qualified traffic to the Nespresso point of sale located in the city center.

To meet this demand, Urban Pub mobilized a host equipped with a dynamic and visual mobile display device, circulating in busy shopping streets. This field approach allows to capture the attention of passersby, to challenge them directly, and to create a friendly interaction with the brand. Result? A significant increase in the number of people in the store, spontaneous exchanges, and great visibility around an intense and aromatic Portuguese coffee.

With our turnkey solution, Urban Pub once again demonstrates the effectiveness of street marketing in strengthening local awareness for premium brands like Nespresso. This campaign perfectly illustrates the power of well-targeted on-site activation, whether carried out outdoors or in shopping malls.

Our cheerful, mobile host embodies hospitality over a good cup of coffee. Circulating near the shop, he guides passersby to the tasting experience. A simple and warm human connection to amplify the impact on the ground.

A striking mobile signage has crisscrossed the streets of Luxembourg City to announce the arrival of the Lisbon Bica café. Positioned at eye level, it immediately captures the attention of passersby. A great way to combine local visibility with elegant communication.

Curious shoppers stop, read, and chat… The message gets across, and the invitation to taste is intriguing. This visual proximity creates a real connection between the street and the store. Street marketing here becomes a direct conversion lever.

For local communication!