As part of the launch of its new Lisbon Bica coffee, the Nespresso brand called on our street marketing expertise to create a high-impact proximity campaign in the heart of Luxembourg City. The objective was twofold: to promote a free in-store coffee tasting to discover the new Lisbon Bica coffee, while generating qualified traffic to the Nespresso point of sale located in the city center.

To meet this demand, Urban Pub mobilized a host equipped with a dynamic and visual mobile display device, circulating in busy shopping streets. This field approach allows to capture the attention of passersby, to challenge them directly, and to create a friendly interaction with the brand. Result? A significant increase in the number of people in the store, spontaneous exchanges, and great visibility around an intense and aromatic Portuguese coffee.

With our turnkey solution, Urban Pub once again demonstrates the effectiveness of street marketing in strengthening local awareness for premium brands like Nespresso. This campaign perfectly illustrates the power of well-targeted on-site activation, whether carried out outdoors or in shopping malls.