On the occasion of International Literacy Day, URBAN PUB supported the Luxembourg Ministry of National Education, Children and Youth in the implementation of a street marketing campaign with a strong social and civic dimension.

Our mission was to design and deploy a local communication strategy to raise public awareness of the importance of literacy and the existence of free courses for adults experiencing difficulties with reading, writing, calculation or digital skills.

To maximize the impact, our teams invested in several strategic areas of the country (north, center, south) with a complete and visible system: mobile posters towed by bicycle, distribution of flyers and goodies, and the presence of pilots dressed in the colors of the campaign. Thanks to this direct and human approach, URBAN PUB made it possible to effectively reach citizens in public spaces in Luxembourg, by bringing an essential institutional message to where it matters most: in contact with residents.

This action perfectly illustrates our expertise in street marketing in Luxembourg, where creativity, visibility and commitment are put at the service of public utility causes.