Our goal: to create a truly immersive experience, capable of capturing visitors’ attention from the very first steps and boosting brand visibility through a fully staged experiential display centered around the magic of Christmas. Through a warm and inviting atmosphere and event-driven presentation tailored for retail, we deployed a concept combining brand experience , entertainment, and tasting. The centerpiece of this campaign: a personalized gripper machine, a real visitor magnet, offering a fun and engaging game mechanic, ideal for driving traffic in shopping centers.

This on-the-ground activation created direct contact with consumers, while reinforcing the festive and indulgent image of Luxlait Eggnog. Thanks to our dedicated hostesses, fun activities, and a fully immersive atmosphere, this experiential marketing campaign became a highlight of the holiday season, perfectly illustrating URBAN PUB’s expertise in street marketing , brand activation , and creating memorable experiences in high-traffic areas.