MOBILE DISPLAY
Luxlait

Sampling "Egg Nog" Luxembourg

MOBILE DISPLAY – DISTRIBUTION – SAMPLING – Luxlait

Sampling “Egg Nog” Luxembourg

CUSTOMER

Luxlait

LOCATION - EVENT

Luxembourg train station

DEVICE

1 Custom Cargo Bike
1 Custom Mobile Display
3 Hostesses
Specific Dress Code
Distribution of “Egg Nog” Samples

CUSTOMER OBJECTIVE(S)

Strengthen brand visibility

For the end-of-year celebrations, Urban Pub has collaborated with Luxlait to highlight an iconic local specialty: the Egg Nog. This creamy drink, subtly flavored with vanilla and notes of rum (non-alcoholic), embodies Luxembourg’s gourmet delights and conviviality.

To reach a wide audience in a strategic setting, the action took place near Luxembourg station. The device included a fully customized tricycle in the colors of Luxlait, combining mobility and visual impact. This tricycle towed a custom-made mobile display, guaranteeing high visibility in a high-traffic area.

On site, an enthusiastic team distributed free samples of this festive drink. These direct interactions created authentic moments of sharing, while strengthening Luxlait’s brand image. Passers-by were won over by this original animation that made a lasting impression.

Results: The operation generated significant visibility for Luxlait during this key period, while strengthening consumers’ attachment to the brand.

The distribution of Luxlait’s famous Egg Nog created a warm and festive experience near Luxembourg train station. Thanks to a tricycle decorated in the brand’s colours, passers-by were able to taste this traditional drink for free, thus reinforcing Luxlait’s visibility and consumers’ attachment to its products.

With this street marketing campaign, Luxlait strengthens its brand image as a modern and enterprising company, close to its public. The festively colored Egg Nog tricycle and the original mobile display embody the innovation and dynamism of the brand, which knows how to capture attention by combining tradition and modernity.

The custom-made mobile display in Luxlait’s colours was designed to maximise the visual impact of the Egg Nog on the streets of Luxembourg. Featuring a personalised and festive display, it caught the attention of passers-by and reinforced the brand’s presence in a lively urban setting. This creative approach effectively promoted the product, creating a direct connection with the public.

For local communication!