CUSTOMER
Luxlait
LOCATION - EVENT
Luxembourg train station
DEVICE
1 Custom Cargo Bike
1 Custom Mobile Display
3 Hostesses
Specific Dress Code
Distribution of “Egg Nog” Samples
CUSTOMER OBJECTIVE(S)
Strengthen brand visibility
For the end-of-year celebrations, Urban Pub has collaborated with Luxlait to highlight an iconic local specialty: the Egg Nog. This creamy drink, subtly flavored with vanilla and notes of rum (non-alcoholic), embodies Luxembourg’s gourmet delights and conviviality.
To reach a wide audience in a strategic setting, the action took place near Luxembourg station. The device included a fully customized tricycle in the colors of Luxlait, combining mobility and visual impact. This tricycle towed a custom-made mobile display, guaranteeing high visibility in a high-traffic area.
On site, an enthusiastic team distributed free samples of this festive drink. These direct interactions created authentic moments of sharing, while strengthening Luxlait’s brand image. Passers-by were won over by this original animation that made a lasting impression.
Results: The operation generated significant visibility for Luxlait during this key period, while strengthening consumers’ attachment to the brand.
For local communication!