MOBILE DISPLAY
Luxlait

“Eggnog” sampling in Limpertsberg

MOBILE DISPLAY, DISTRIBUTION – Luxlait

“Eggnog” sampling in Limpertsberg

CUSTOMER

Luxlait

LOCATION - EVENT

Limpertsberg district

DEVICE

1 Custom tricycle
1 “shaped” mobile display
“Eggnog” cold drink dispenser

CUSTOMER OBJECTIVE(S)

Boost brand visibility before the holiday season

To support Luxlait in promoting its iconic Eggnog product, URBAN PUB designed an immersive street marketing activation in the heart of the Limpertsberg district, a strategic location close to the universities and schools of Luxembourg.

The goal: to recreate the warm, festive atmosphere and offer an experiential brand experience capable of capturing the attention of a young, mobile audience particularly receptive to on-the-ground marketing. Thanks to a customized tricycle, a high-impact dual display, and a fun, interactive element like a wheel of fortune , our campaign generated strong engagement while highlighting the richness and deliciousness of Luxlait Eggnog. Hostesses offered free, friendly tastings, creating a genuine moment of connection in the public space.

This outdoor street marketing campaign perfectly illustrates Urban Pub’s ability to create authentic interactions, strengthen the proximity between the brand and consumers, and stage memorable experiences that increase product visibility and awareness.

Thanks to an approach focused on customer experience , emotion and field presence, this activation made it possible to place Luxlait’s Eggnog at the heart of the festive atmosphere and to effectively reach several hundred students seduced by the magic of a spontaneous tasting.

At the heart of our activation, a festive atmosphere played a key role in immediately immersing the public in the warm world of Luxlait Eggnog. Through a carefully planned on-the-ground presence and strong visual branding, we created an attractive and welcoming touchpoint. This type of setup helps to reinforce the emotional impact and firmly establish the brand in the minds of passersby.

Highlighting the product clearly and effectively is a key element of any successful street marketing campaign. In this particular campaign, the objective was to remind consumers of the quality, authenticity, and deliciousness of an iconic product that is very popular during the holidays.

In addition to a mobile display designed to capture attention from the first few meters, a wheel of fortune was made available to passersby. This simple and attractive feature invited everyone to try their luck at winning numerous prizes. It was an effective way to boost engagement, encourage interaction, and enhance the experiential aspect of the campaign.

For local communication!