CUSTOMER
FNR (Luxembourg National Research Fund)
LOCATION - EVENT
Belval district – Belval PLAZA – Rockhal
DEVICE
1 mobile display
1 digital backpack
8 multilingual hostesses and hosts
1 Astronaut
CUSTOMER OBJECTIVE(S)
Promotion of the “Researchers’ Days” event
As part of the Researchers’ Days organized by the National Research Fund (FNR) from November 28 to 30, 2024 at the Rockhal in Esch/Belval, URBAN PUB was commissioned by LEMON Event Support to orchestrate an innovative street marketing campaign.
Our teams deployed a mobile display device that roamed the Belval area, ensuring optimal visibility of the scientific event. Inside the Rockhal and Belval Plaza, our hosts and hostesses, accompanied by an astronaut, wore digital backpacks that broadcast real-time information about the interactive workshops and conferences planned. This immersive approach generated significant interest, attracting a diverse audience and strengthening engagement with science.
We warmly thank LEMON Event Support for their trust, as well as 101Studios for their impactful graphic creations. This collaboration illustrates URBAN PUB’s expertise in experiential marketing and brand activation, positioning science at the heart of the Luxembourg community.
For local communication!