GRIPPER MACHINE
Eltrona

GIGA WEEK offer

GRIPPER MACHINE – Eltrona

GIGA WEEK offer

CUSTOMER

Eltrona

LOCATION - EVENT

Shopping Center Cloche d’Or

DEVICE

1 Gripper machine
1 multilingual hostess
Specific dress code

CUSTOMER OBJECTIVE(S)

Attracting visitors to the Eltrona stand.

In September, Eltrona launched its new “Giga” offer. This is an all-inclusive, no-obligation Internet offer with GiGA-fast speeds up to 1Gbit/s for the low price of €39/month (all-inclusive, no-obligation).
To promote this exceptional offer in the field, Eltrona organized a GIGA Week at the Cloche d’Or Shopping Center, with numerous events, contests and prizes, such as a smartTV or a smartphone…Our customer Eltrona wanted to an animation/attraction that can generate traffic around the stand in the gallery, but also be able to collect data following registration for the online competition on www.eltrona.lu.

The Gripper Machine was the perfect answer!

The transparent balls inside the clip-on machine were filled with branded goodies such as Bluetooth speakers, bandanas and headphones…

Above all, each ball contained a QR code, enabling users to visit the Eltrona website and enter the competition to win a smartTV or smartphone. This data is invaluable for getting to know your customers better, and for sending out sales reminders.

“The world is calling out to the world”, and the pincer machine is always a great success, thanks to its festive and playful nature. The long queues generated also enabled us to approach prospects to present our offer in greater detail. The operation was a real success, with a large number of subscriptions taken out.

Interactive and original communication!