CUSTOMER
Eltrona
LOCATION - EVENT
Knauf Shopping Center Pommerloch
DEVICE
2 hostesses
1 gripper machine
1 personalized cargo bike
Theatricalization (stand + totem)
Specific dress code
CUSTOMER OBJECTIVE(S)
Highlighting the GIGA LOVE offer
As part of the GIGA LOVE month, Eltrona entrusted URBAN PUB with a major street marketing mission at the Knauf Shopping Center Pommerloch. Our teams of hostesses and specialized salespeople ensured a dynamic and engaging presence to capture the attention of visitors and maximize the impact of this marketing operation in the shopping mall.
With an effective field approach, our staff attracted the public to interactive activities, including a claw machine offering exclusive prizes, as well as a major Valentine’s Day competition with €2,000 to be won. Our animators also guided visitors through Eltrona’s exceptional offers, including GIGA Internet (1 Gbit/s) at only €39, while promoting the discovery of the new TV+ box.
This operation perfectly reflects our expertise in brand activation, in creating traffic at the point of sale and in impactful field promotion, thus confirming the key role of URBAN PUB in the success of event marketing and street marketing campaigns in Luxembourg.
Attract and entertain the target audience!