GRIPPER MACHINE - MOBILE DISPLAY
Eltrona

GIGA LOVE Knauf Pommerloch

GRPPER MACHINE – MOBILE DISPLAY – Eltrona

GIGA LOVE Knauf Pommerloch

CUSTOMER

Eltrona

LOCATION - EVENT

Knauf Shopping Center Pommerloch

DEVICE

2 hostesses
1 gripper machine
1 personalized cargo bike
Theatricalization (stand + totem)
Specific dress code

CUSTOMER OBJECTIVE(S)

Highlighting the GIGA LOVE offer

As part of the GIGA LOVE month, Eltrona entrusted URBAN PUB with a major street marketing mission at the Knauf Shopping Center Pommerloch. Our teams of hostesses and specialized salespeople ensured a dynamic and engaging presence to capture the attention of visitors and maximize the impact of this marketing operation in the shopping mall.

With an effective field approach, our staff attracted the public to interactive activities, including a claw machine offering exclusive prizes, as well as a major Valentine’s Day competition with €2,000 to be won. Our animators also guided visitors through Eltrona’s exceptional offers, including GIGA Internet (1 Gbit/s) at only €39, while promoting the discovery of the new TV+ box.

This operation perfectly reflects our expertise in brand activation, in creating traffic at the point of sale and in impactful field promotion, thus confirming the key role of URBAN PUB in the success of event marketing and street marketing campaigns in Luxembourg.

Eltrona’s GIGA LOVE campaign instantly captures attention with impactful visual communication. The elegant design and clear message highlight a high-performance, no-obligation Internet offer. An irresistible invitation to discover exclusive benefits in a colorful universe!

The customer experience is at the heart of this activation with an immersive claw machine, decorated in the colors of GIGA LOVE. A fun concept that attracts visitors and generates engagement around Eltrona offers. Thanks to our URBAN PUB teams, each interaction becomes a conversion opportunity!

Mobility and maximum visibility with this advertising cargo bike, an original support that brings the shopping mall to life and allows the storage of the various prizes to be won. A real eye-catcher, reinforcing Eltrona’s presence in the commercial space. Our field animators ensure optimal dissemination of the message and the exclusive offer!

Attract and entertain the target audience!