For the third edition of Expat Day 2025, held at Neumünster Abbey, URBAN PUB had the privilege of supporting Eltrona in a high-impact street marketing event, repeating the success of the previous year. This event has now become a key date in Eltrona’s event calendar, symbolizing a solid partnership and a successful communication strategy.

For this event, which brought together thousands of newcomers to Luxembourg, we once again transformed the space into an attractive GiGA PARK, combining fun activities and memorable human interactions. Our hosts and hostesses, specially trained for the occasion, enthusiastically hosted the Plinko, the giant Twister wind tunnel, the cotton candy stand, and the photobooth, while also carrying out essential tasks: welcoming and registering via tablets, collecting qualified data, stimulating queues, and accompanying visitors to the Eltrona sales stand to encourage conversion.

Thanks to this comprehensive street marketing program in Luxembourg, each visitor was able to enjoy an immersive and friendly experience, while discovering Eltrona’s offerings in an engaging atmosphere. This recurring event perfectly illustrates URBAN PUB’s DNA: building impactful experiences that strengthen the connection between brands and their audiences, whether in a shopping mall or outdoors.