ANIMATIONS "GALLERIES"
Bofferding

"Launching its non-alcoholic beer!"

ANIMATIONS “GALLERIES” – Bofferding

“Launching its non-alcoholic beer!”

CUSTOMER

Bofferding

LOCATION - EVENT

Cactus Belle Étoile, Howald, Lallange and Leclerc Foetz shopping galleries

DEVICE

2 gripper machines,
2 custom cargo bikes
2 photobooths
2 multilingual hosts/hostesses / point of sale
Tastings,
Specific POS materials

CUSTOMER OBJECTIVE(S)

Promoting non-alcoholic Bofferding beer

For Dry January, we supported the iconic brand Bofferding in launching its brand new non-alcoholic beer through an immersive and highly theatrical brand activation. Deployed in the heart of the Belle Étoile, Cactus Howald, Lallange, and Leclerc Foetz shopping centers, this field marketing campaign aimed to transform a simple flow of visitors into a truly memorable customer experience.

Our teams designed and implemented a comprehensive indoor street marketing campaign, conceived to create an immediate stop for visitors, maximize brand visibility, and generate engagement. With meticulous set design, impactful point-of-sale displays, a customized Bofferding tricycle, a claw machine with branded prizes, a photo booth in campaign colors, and a branded refrigerator for optimal tasting, every element was orchestrated to reinforce the brand universe and support the product storytelling.

At the heart of this activation, our hosts and hostesses, trained in field marketing techniques, played a key role in animating, interacting and transmitting brand messages, creating a direct and authentic link with consumers.

This street marketing campaign in a shopping center perfectly illustrates URBAN PUB’s expertise in designing and implementing high-impact commercial activations, capable of placing a brand in the shopping journey while generating traffic, awareness and a lasting positive experience.

ANIMATIONS “GALLERIES” – Bofferding

“Launching its non-alcoholic beer!”

This activation relied on a guided, high-quality tasting experience, designed to encourage product discovery in a friendly atmosphere. Direct contact with the public helped to promote the brand and its commitments. An effective approach for creating a positive and memorable experience.

The campaign incorporated fun and interactive elements, such as a claw machine and a photo booth, to capture attention and generate engagement. These participatory activities enhanced the campaign’s appeal, creating fun moments while simultaneously increasing brand visibility.

Making the product available in a dedicated space helps strengthen the credibility and consistency of the field campaign. This physical presence supports brand recall and extends the consumer experience. A key lever for successful street marketing activation.

ATTRACT AND ENTERTAIN YOUR TARGET AUDIENCE!