On the occasion of COSL Sportsdag, an emblematic event bringing together more than 20 Luxembourg sports federations, our teams ensured a dynamic and engaging field presence, perfectly embodying the values ​​of BIL: proximity, commitment and team spirit.

At the heart of the operation, our professional host, trained in field marketing activities in shopping centers, took on the role of Billy, the official BIL mascot, becoming a real attraction for families, children, and sports enthusiasts. Archery, foosball, spontaneous interactions, photo sessions, and continuous fun activities: our host successfully created connections, generated foot traffic, and maximized the bank’s brand visibility with the general public.

Thanks to an active, mobile and smiling presence, this event-based street marketing operation allowed BIL to strengthen its brand image and enhance its commitment as a Gold Partner of COSL and Team Lëtzebuerg , directly on the ground.

This mission perfectly illustrates URBAN PUB’s expertise in implementing street marketing actions in shopping malls and outdoors, combining human animation, immersive experience and direct communication, serving brands wishing to create an authentic relationship with their audiences.