Our teams handled all on-site tasks: setting up and managing the marketing setup, welcoming and engaging the public, assisting participants, explaining the game mechanics, and highlighting the campaign’s key messages. At the heart of the activation was an interactive digital quiz accessible via QR code, inviting adults and children to test their road safety knowledge in under two minutes, while simultaneously creating a direct interaction with the brand.

To amplify impact and maximize engagement, our teams implemented several experiential tools: a custom claw machine, a themed “radar” photobooth, and engaging signage, all designed to encourage participation and message recall. This event marketing campaign , combining education, sales promotion, and a fun experience, showcases URBAN PUB’s expertise in creating high-value, on-the-ground activations that generate qualified interactions, visibility, and impact for brands at physical touchpoints.