GRIPPER MACHINE, POP-CORN
Auchan

"Anniversary Weeks"

GRIPPER MACHINE, POP-CORN – Auchan

“Anniversary Weeks”

CUSTOMER

Auchan Luxembourg

LOCATION - EVENT

Auchan Kirchberg, Differdange and Cloche d’Or Galleries

DEVICE

1 Custom gripper machine
2 Popcorn machine
5,000 custom popcorn boxes
Theatrical display
3 Multilingual hostesses

CUSTOMER OBJECTIVE(S)

Celebrating the “Auchan Anniversary Weeks” and sharing a truly convivial moment with its customers

To celebrate Auchan’s “Anniversary Weeks,” Urban Pub deployed an experiential marketing campaign in the heart of the Auchan Kirchberg, Differdange, and Cloche d’Or shopping malls, transforming these spaces into vibrant hubs of conviviality. Through an immersive experience combining freshly popped popcorn , spontaneous interactions, and playful activations , our team created a truly engaging customer experience designed to strengthen visitor interaction and build closer relationships.

Through this on-the-ground campaign, Urban Pub demonstrated its expertise in creating experiential moments with strong emotional value , capable of attracting the public, boosting foot traffic, and embodying the welcoming image of Auchan Luxembourg. Between the claw machine that sparked laughter and suspense, the surprises offered to participants, and the festive atmosphere palpable from the moment they entered the mall, this activation generated a continuous flow of authentic and memorable interactions.

By combining brand experience, retail experience , and event solutions adapted to both indoor and outdoor environments, Urban Pub helped strengthen Auchan’s visibility while creating a positive atmosphere that allowed customers to enjoy a unique, fun, and engaging experience. This campaign fully embodies our vision of modern field marketing : creative, human, and experience-driven.

In retail spaces, interactive displays like claw machines always create a moment of interaction and curiosity for visitors. They offer an entertaining break that energizes the overall experience. This type of activity helps to create a warm and engaging atmosphere.

Numerous prizes, presented as coupons, were hidden inside the transparent balls of the claw machine. Only those who managed to grab a ball received a reward. This type of initiative boosts interest and enthusiasm around a commercial event.

Our popcorn machines added a friendly and festive touch, enjoyed by both children and adults. They created a moment of sharing around a simple and comforting pleasure. These interactive displays helped make the customer experience warmer and more memorable.

ATTRACT AND ENTERTAIN YOUR TARGET AUDIENCE!