Street marketing brings together all promotional actions that use the street (or public places) as the main space. It is a local communication aimed at surprising the target audience with original actions and creating a buzz …
Very effective and inexpensive, street marketing is an excellent way for companies to make themselves known or to introduce a new product/service.
One of the most commonly used street marketing actions is the distribution of flyers or leaflets, but other equally effective actions exist and are often more impactful and original. This is the case with the Grand Journal!
The Big Newspaper by URBAN PUB
Often unknown because it is still little used, “Le Grand Journal” or “Journal Géant” is a street marketing concept in its own right. In fact, it meets all the required criteria: Originality + Visibility + Strong impact + Proximity + Economical.
The Large Journal that we offer is 1.5 m wide by 1 m high to provide maximum visibility for your promotional messages. Personalized and presented on a double page, your messages will be seen from afar to attract the attention of the public.
And the hostesses or hosts who read the Grand Journal have their role to play… Positioned in strategic and often unusual places… they pretend to read them to arouse the curiosity of passers-by. Well briefed on the action, the hostesses will inform people about the objective of the operation. To maximize the impact of the operation and the “Buzz” effect, we recommend a minimum team of 4 hostesses, ideally with a specific dress code or outfit bearing the image of the brand.
The impact of this concept is even more effective when it is relayed by an action of distribution of flyers/leaflets, goodies or even with a fun animation. This allows you to leave a trace of the operation and retain the loyalty of the targeted audience.
An “All-inclusive” formula : we take care of everything! Design and printing of the Grand Journal, setting up hostesses, team briefing, field supervision, etc.
Case study: Orange “BOOM” package
Dates : May 20 and 21, 2022 at Kirchberg Shopping Center
Action details :
💡 5 “Grands Journaux” hostesses
💡 2 “Donut Distribution” hostesses
💡 2 strategic positions (exterior entrance and center of the shopping mall)
💡 14 hours of visibility
💡 Dress code: black pants, black shoes, white t-shirt
Customer objective : Promotion of the Orange “BOOM” package.
The objective of the operation was to create traffic in the Orange shop at the Kirchberg Shopping Center on the occasion of the launch of the BOOM package => 5G package Limited edition: 50GB, unlimited calls and SMS for only €20/month! An exceptional, no-obligation offer valid until June 12…
The URBAN PUB Solution :
At the time, Orange Luxembourg was looking for a medium that was both original and impactful to promote its “BOOM” package in Orange stores in Luxembourg. To accompany the action, a distribution of Donuts in Shop was planned as well as a demo and freestyle football animation in the shopping mall.
It was therefore necessary to offer a support for communication that was local , original and above all impactful.
Le Grand Journal met all these expectations!
In the end, the operation was a great success and made it possible to boost sales in stores and above all to make an impression thanks to this original support which does not go unnoticed.
