For two consecutive days, our team implemented a promotional campaign designed to generate qualified traffic , encourage visitor engagement, and maximize lead generation. Thanks to a strategic presence in the heart of the Auchan Luxembourg shopping center, the campaign created a real focal point for the brand. Our hostess welcomed participants, presented Eltrona’s internet and TV offers, and guided visitors through a fun experience based on a custom Plinko game themed around the World Cup.

This participatory approach successfully captured consumer attention , boosted brand awareness, and increased interaction with a targeted audience. By combining event-based marketing, experiential marketing, brand activation, and the collection of valuable data, URBAN PUB transformed a simple retail space into a genuine hub for exchange between the brand and its future customers.

This operation demonstrates the effectiveness of experiential actions in shopping malls to develop a company’s visibility, create traffic to a promotional stand and generate concrete business opportunities.