CUSTOMER
Le Moulin 1704
LOCATION - EVENT
Delhaize Pommerloch
Auchan Cloche d’or
Leclerc Foetz
Cactus Belle Étoile
DEVICE
1 truck (stand)
2 Cargo bike
1 Photobooth IA
Display Screen
POS material Specific
Complete Stand Design
CUSTOMER OBJECTIVE(S)
Introduce the Le Moulin 1704 range of cereals through an immersive and delicious experience.
As part of its “Good Morning Luxembourg” campaign, Le Moulin 1704 from the Kleinbettingen Mills engaged with consumers through a series of activations organized in several shopping malls and supermarkets across Luxembourg. The objective was clear: to introduce the breakfast cereal range in a more immersive , human, and engaging way, while highlighting the brand’s local and authentic values.The setup was designed as a true experiential space capable of naturally capturing visitors’ attention . From the cereal truck and live tastings to the customized cargo bikes and the AI photo booth, each element was designed to create interaction and encourage direct exchange with consumers. The complete stand design, featuring giant cereal boxes and campaign screens, significantly enhanced the event’s visibility within the shopping mall.
The tastings allowed visitors to discover the products in a friendly and authentic setting , while the interactive activities and the contest helped generate qualified traffic and extend the time spent in the space. This on-site activation enabled Le Moulin 1704 to create a genuine connection with its audience , while also firmly establishing the brand in consumers’ minds through a memorable and engaging experience.
THEATRICALIZATION OF THE STAND
Le Moulin 1704
“Good Morning Luxembourg”
The AI Photobooth allowed visitors to leave with a personalized souvenir photo while directly participating in the campaign’s contest. This fun and interactive activity naturally fostered audience engagement, increased interactions around the booth, and extended the brand experience in a memorable way.
The combination of immersive scenography, tastings, and interactive activities generated a steady flow of visitors around the stand. High-impact visual elements such as giant boxes and customized cargo bikes significantly contributed to capturing attention and increasing the event’s visibility within the shopping malls.
The tastings allowed consumers to discover firsthand the quality and flavors of the Le Moulin 1704 range. This sensory approach promotes brand awareness, creates an authentic experience, and strengthens the connection between the product and visitors.
ATTRACT AND ENTERTAIN YOUR TARGET AUDIENCE!