"GALLERIES" ANIMATIONS
Battin

Launch of its non-alcoholic beer

“Galleries” Animations

Launch of its non-alcoholic beer

CUSTOMER

Battin

LOCATION - EVENT

Shopping Centers of Cactus Belle Étoile, Howald, Bascharage, Bettembourg and Leclerc Concorde

DEVICE

1 Photobooth
2 Multilingual Hosts/Hostesses
Tastings
Specific POS Materials

CUSTOMER OBJECTIVE(S)

Promoting Battin non-alcoholic beer.

To mark the launch of its new Battin Non-Alcoholic 0.0 beer, Battin Luxembourg called upon URBAN PUB to deploy a high-impact brand activation within the Cactus Bascharage, Howald, Belle Étoile, Bettembourg and Leclerc Concorde shopping centers. The objective of this marketing campaign was to introduce this new product while creating an immersive and engaging experience through direct contact with consumers.To meet this challenge, our teams have implemented a comprehensive field communication strategy, combining product tasting, an experiential photobooth with Gambrinus’ throne, and a strong visual presence through impactful POS materials.

Our hosts and hostesses provided a dynamic and friendly atmosphere, encouraging interaction and urging visitors to extend the experience to the point of purchase through branded fridges and point-of-sale displays.

This operation perfectly illustrates URBAN PUB’s expertise in implementing high-performing street marketing and retail marketing activations , capable of generating visibility, in-store traffic and customer engagement.

“GALLERIES” ANIMATIONS
Battin

Launch of its non-alcoholic beer

As part of this activation, tasting played a key role in introducing Battin Alcohol-Free 0.0 directly to consumers. This interactive experience fostered genuine connection and showcased the product in a friendly environment. It was an effective, hands-on approach to generate interest and encourage purchases.

L’expérience a été enrichie par un dispositif ludique autour du trône de Gambrinus, véritable point d’attraction de l’opération. Le photobooth a permis aux visiteurs de vivre un moment original et mémorable, tout en renforçant l’univers de marque. Un levier puissant pour générer de l’engagement et du partage sur place.

The immersive dimension was extended through interactive digital tools integrated into the visitor journey. These tools captured attention and personalized the customer experience in innovative ways. A successful combination of animation, technology, and visibility maximized the impact at the point of sale.

ATTRACT AND ENTERTAIN YOUR TARGET AUDIENCE!