URBAN PUB supported Eltrona in an immersive and dynamic on-site activation within GRIDX. Designed to capture visitors’ attention and generate strong engagement , this campaign was based on an original experiential device: the ball machine, allowing participants to try to catch as many balls as possible in a limited time.

This activity created a real focal point , attracting a steady stream of curious and enthusiastic participants, thanks in particular to the numerous attractive prizes to be won. The fun and competitive aspect of the event encouraged spontaneous interaction with Eltrona, while also extending the time visitors spent at the booth.

To participate in the game, visitors were invited to enter their information via a simple and quick device, allowing Eltrona to generate contacts while maintaining a smooth and engaging experience.

The URBAN PUB teams handled the entire operation: setting up the equipment, managing the entertainment, welcoming participants, explaining the rules of the game and energizing the stand.

Thanks to this simple, fast and impactful mechanism, Eltrona was able to strengthen its visibility, create a link with the public and make a lasting impression through an immersive and entertaining experience.