SAMPLING - DISTRIBUTION
Heineken 0.0%

Sampling Shopping Mall

SAMPLING, DISTRIBUTION – Heineken 0.0%

Sampling Shopping Mall

CUSTOMER

Heineken

LOCATION - EVENT

Shopping center Belle Etoile

DEVICE

1 Custom cargo bike
1 Mobile display
2 Multilingual hosts
Can distribution

CUSTOMER OBJECTIVE(S)

Increase brand awareness and encourage discovery of Heineken 0.0

We supported Heineken Luxembourg in deploying a large-scale street marketing campaign for Dry January, highlighting Heineken 0.0, the alcohol-free beer with the iconic taste.

This sampling campaign, organized within the Cactus Belle Étoile shopping center, perfectly illustrates our expertise in field marketing, sales promotion, and brand activation in shopping malls. Our teams of hosts and hostesses, trained in the brand’s values ​​and dressed in Heineken colors, ensured proactive and high-quality distribution, fostering customer engagement and message recall.

The street marketing campaign was based on a branded three-wheeled vehicle serving both as a logistics tool for storing products and as a mobile communication support, reinforced by a double display guaranteeing optimal visibility at the point of sale.

This experiential marketing operation generated traffic, optimized the awareness of Heineken 0.0 and created a genuine brand experience for Luxembourg consumers.

This activation illustrates the power of human interaction to accelerate the adoption of an innovative product. The guided tasting helps to reassure participants and transforms curiosity into a positive experience. The association with the Formula 1 universe reinforces a modern, high-performing, and responsible image.

A strong theatrical presentation of the product captures attention and stimulates impulse purchases. The pyramidal structure acts as a visual marker, lending credibility to the product’s popularity. The premium, alcohol-free positioning is immediately understandable and sets it apart.

The mobile unit exemplifies an effective sampling strategy for generating trial and brand recall. The consistent branding of the staff and the stand creates a powerful brand immersion. This active in-store presence transforms the customer journey into an experience and drives conversion.

BOOST YOUR BRAND AWARENESS!