AI PHOTOBOOTH
Eltrona

Black Friday 2025

AI PHOTOBOOTH – Eltrona

Black Friday 2025

CUSTOMER

Eltrona

LOCATION - EVENT

Belval Plaza

DEVICE

1 AI Photobooth (Instant Wins)
1 Multilingual Hostess
Participant registration via tablet

CUSTOMER OBJECTIVE(S)

Let’s make these three days truly Giga days!

For Black Friday, URBAN PUB deployed a high-value experiential street marketing activation for Eltrona in the heart of Belval Plaza, designed to boost the visibility of the Giga Black Friday offer and generate strong visitor engagement. For three days, our campaign transformed the shopping mall into an immersive event zone, blending technological innovation , human interaction, and the generation of qualified traffic.

At the heart of the event was an AI-powered smart photo booth offering participants a personalized experience while incorporating a highly engaging and fun element: the Instant Win option . Specially configured for the event, this feature gave visitors a chance to win a prize from a selection of gifts, indicated by the “GiGA WIN” tag on their printed photo. To claim their prize, each participant was invited to visit an Eltrona store, thus creating a direct flow of customers to the point of sale and multiplying sales opportunities.

Thanks to the support of our hostess, in charge of welcoming, entering data on tablet and animating the Giga photo AI , URBAN PUB transformed this operation into a true experimental animation , generating visibility, engagement and conversions for Eltrona.

Positioned at the entrance of the Eltrona store, our AI photo booth immediately attracted attention thanks to its modern design and brightness. Integrated into the heart of Belval Plaza, it created a true focal point for the mall’s entertainment. This strategic installation maximized visitor flow by naturally inviting them to participate in the Giga Black Friday experience.

A truly immersive experience, with an AI-generated image displaying a colored smoke effect around the participants. They could choose between three dynamic themes: yellow, pink, or blue, to personalize their Gigaphoto. This technology enhances the experiential impact of the activation by offering a unique and shareable souvenir.

The Eltrona gifts displayed in the store highlighted the Instant Win mechanic integrated into the photo booth. If a participant’s photo displayed the message “GIGA WIN,” they could claim their prize directly from the in-store staff. This incentive generated additional foot traffic to the store and boosted sales opportunities.

FOR A UNIQUE AND SURPRISING EXPERIENCE !