To promote its new range of antipasti and strengthen its proximity to its customers, Grosbusch Luxembourg called on URBAN PUB, an expert in street marketing in Luxembourg and in events in shopping malls and outdoors.

Our teams organized a 100% immersive field activation, combining gourmet tastings, brand visibility, and direct consumer engagement. Thanks to a fully branded tricycle, our dynamic hosts distributed samples of hummus, olives, tzatziki, marinated artichokes, and other specialties, while sharing information about the range and its homemade, ready-to-eat, and healthy products.

To enhance interactivity, two digital backpacks equipped with QR codes allowed passers-by to instantly access the range via their smartphone, creating a seamless and fun customer journey.

Our teams, at the heart of the field marketing strategy, thus ensured a friendly and engaging animation, maximizing the visual impact and notoriety of Grosbusch, while offering consumers a memorable sensory experience. This operation demonstrates URBAN PUB’s know-how in implementing effective street marketing campaigns that combine visibility, direct interaction and product promotion.