As part of the launch of GRIDX, a unique destination in Europe where digital art, gastronomy, mobility and entertainment intersect, URBAN PUB had the honor of designing and deploying a powerful street marketing campaign.

For this unique campaign, four iconic characters, embodying GRIDX’s core values ​​(shopping, food, mobility, and entertainment), strolled through the streets, train stations, and iconic locations of Luxembourg and the Greater Region. Also visiting the stations of Metz, Arlon, and Trier, these mysterious characters sparked curiosity and engagement. Each character was carefully chosen to reflect an essential aspect of the GRIDX experience: a pilot representing mobility, a chef for the gastronomic universe, a shopping girl for the retail aspect, and an athlete symbolizing the dynamism of the space.

The objective of this street marketing mission was to attract attention and invite the public to discover a unique place through a striking and immersive visual approach. Thanks to this creative street marketing campaign, URBAN PUB was able to highlight the diversity and uniqueness of GRIDX, while generating strong interaction with the public.