As a promo boy or girl, you’re a brand ambassador on the street, in a shopping mall, or at events. Your goal: to create impact, attract attention, and, above all, inspire people to discover a product or new product. Whether distributing flyers, offering samples, or hosting a contest, you’re at the heart of the action.
You work in a team, you move around, you interact: it’s impossible to get bored. It’s the ideal job for sociable, cheerful, dynamic people… who love a challenge!
A REAL MISSION: TO REPRESENT THE BRAND WITH ENERGY
It’s not just about handing out flyers or riding an advertising bike: you embody a brand image by carrying out various original and practical missions. Your attitude, your speech, your good humor count enormously. You create a direct link with the public, you explain, you advise, you convey a clear message. You make communication more human and lively.
You can work for brands from all horizons: drinks, organic products, cosmetics, new apps, cultural events… Each mission is a new experience, whether for you or for passers-by!
A DYNAMIC AND VERSATILE MISSION
On the big day, you’ll travel to the meeting place, often in a city center, a shopping mall, or a trade show. The tasks are very varied :
- Distribution of flyers or samples in high traffic areas
- Mobile display (advertising bikes, tricycles, etc.)
- Organizing competitions or fun activities
- Promoting a product or service by interacting with passers-by
- Wearing mascots or creative operations
But at URBAN PUB, we go even further than simple distribution: we are constantly innovating with original media such as:
- The digital backpack (LED Backpack)
- The claw machine 🎯
- The photobooth 📸
- The interactive trampoline, and much more…
All these events aim to strengthen brand visibility, create human connections and stimulate sales through originality .
KEY SKILLS FOR SUCCESS ON D-DAY
To excel in this role, certain qualities are essential during your mission. You must have excellent communication skills to capture attention and convey a clear message to passersby. You must carry out this job with dynamism and enthusiasm to be able to motivate and engage the public. It is important to be able to adapt easily to different situations during events. In general, this type of job is done in a team: you must know how to collaborate effectively with other team members.
A DIRECT IMPACT ON THE GROUND
Street marketing allows you to create a memorable experience for the public, by interacting directly with consumers. This mission stands out from others by its originality: the public will be fascinated by the animations and original supports offered by URBAN PUB, which can boost sales.
With this job, you contribute to improving brand awareness, because you will generate traffic at the point of sale.
Street marketing has the potential to transform ordinary tasks into extraordinary experiences. Whether promoting a brand, an event, or discovering a new product or retail location, street marketing makes the process more fun, engaging, and ultimately more effective.
A TRAINING AND VALUABLE EXPERIENCE, IDEAL FOR STUDENTS
Working as a promo boy or girl offers a unique opportunity to develop transferable skills, such as communication, time management, and problem-solving. It’s also an excellent gateway to the world of marketing and events.
This job is suitable for dynamic young people: students are welcome ! This type of assignment takes place mainly on weekends. Furthermore, URBAN PUB can organize itself according to the availability of the promo boys/girls to accommodate as many people as possible.
The promo boy/promo girl role is central to effective street marketing strategies. It offers a rewarding professional experience, combining dynamism, creativity, and human interaction. If you are passionate about connecting with the public and want to actively contribute to promoting innovative brands, this role is for you.
EXAMPLE OF MISSION: LUXLAIT, A FESTIVE AND MOBILE EVENT IN THE HEART OF LUXEMBOURG
For the holiday season, URBAN PUB supported Luxlait in promoting its iconic Egg Nog, a local festive drink.
The campaign? A customized tricycle, towing a custom-made mobile display, strategically installed near Luxembourg train station to reach a wide audience.
A dynamic team distributed free samples, offering passersby a friendly and gourmet experience.
💡 The strong points of the operation:
• Increased visibility in a high-traffic location
• Direct and warm interaction with consumers
• Enhancement of the brand image thanks to an original and mobile animation
This mission perfectly illustrates the effectiveness of mobile street marketing in creating connections and making a lasting impression.
EXAMPLE MISSION: ELTRONA, A FUN, DATA-GATHERING GIGA ANIMATION
For GIGA Week at the Cloche d’Or Shopping Center, URBAN PUB supported Eltrona in creating an original and interactive event centered around its new ultra-fast internet offer.
To attract visitors and boost the brand’s visibility, the famous, fully customized claw machine was installed in the heart of the mall. Each capsule contained a goodie or a QR code leading to an online competition to win a smart TV or smartphone.
Our promo boys and girls enlivened the space with energy, encouraging passersby to participate and discover the GIGA offer in a friendly and festive atmosphere.
💡 Effective and strategic animation:
• Creation of traffic around the stand
• Data collection via online registrations
• Increased visibility in the shopping mall
• Strong commitment and several subscriptions signed
An operation that shows how fun and marketing performance can go hand in hand, while generating a concrete impact for the brand.