MOBILE DISPLAY
Université Populaire Luxembourg

In Action in Belval

MOBILE DISPLAY – UniPop

In Action in Belval

CUSTOMER

Université Populaire Luxembourg

LOCATION - EVENT

Belval

DEVICE

2 promogirls for the poster campaign
2 promogirl/boy for the street marketing campaign
Personalized cargo bike
Mobile display
Leaflet distribution

CUSTOMER OBJECTIVE(S)

Promotion of this day of discoveries and exchanges

As part of the promotion of UNIPOP Day, an event sponsored by the Luxembourg Ministry of National Education, Children, and Youth, our Urban Pub agency was asked to design and execute a targeted street marketing campaign in Belval. The goal: to generate local visibility and encourage participation in this day of exchanges and meetings dedicated to lifelong learning.

To fulfill this mission, our field team, comprised of professional hosts and hostesses, was mobilized for several days. Identifiable by their branded outfits in UNIPOP colors (caps and polo shirts), our brand ambassadors handled the distribution of leaflets, mobile presence via a personalized tricycle, and direct contact with the public.

At the same time, a targeted poster campaign was conducted among local businesses. Through a human, visible and local approach , Urban Pub once again demonstrated its expertise in brand activation, local marketing and field communication in Luxembourg.

Our teams visited businesses in the Belval district to post UNIPOP posters. This on-the-ground presence enabled local communication, essential for local street marketing.

Our custom-designed tricycle, accompanied by a mobile display, attracted attention with its dynamic and colorful visuals. It’s an excellent tool for generating visibility on the move.

Our hosts and hostesses distributed flyers detailing the UNIPOP day program. This was an effective physical medium for conveying information and creating a personal connection with the audience.

For local communication!