Our multilingual hostess, sporting a perfectly coordinated dress code, strolled through the event aisles, distributing ice-cold cans directly from the tricycle, creating a genuine connection with visitors. This marketing campaign reached a wide audience in a friendly setting, while also highlighting the brand’s commitment to responsible consumption.

Thanks to this targeted and memorable on-site campaign, Heineken Luxembourg strongly affirmed its positioning: offering the taste of real beer, without a drop of alcohol. A successful brand activation strategy, driven by the on-the-ground expertise of URBAN PUB, a specialist in street marketing in shopping malls and outdoors.