This field action took place at La Cloche d’Or, both indoors (shopping mall) and outdoors, mobilizing a team of brand ambassadors (hosts and hostesses) trained to engage the family audience and convey the project’s values. Armed with several thousand copies of the booklet, our teams welcomed the children with a smile, guided them in discovering the world of Roudy, and orchestrated the distribution in a fun and interactive way, alongside the official mascot.

The objective of this operation was clear: to introduce families to the Rout Lëns district through an experience that was fun, supportive and immersive.

Thanks to this engaging approach, Urban Pub enabled IKO Real Estate to generate a strong impact on the ground, promoting a project combining education, technological innovation (augmented reality), solidarity, and sustainable urban planning. As an agency specializing in street marketing activities in Luxembourg, Urban Pub confirms its ability to create connections between brands and their audiences in strategic, high-traffic locations.